E-commerce is the latest trend these days. Since COVID buyers are all around, pro or less pro with e-commerce, have adopted the same open-heartedly. But what's the feature that makes a particular e-commerce business a prominent one ( thinking about having to invest lots of money)? E-commerce owners have to take an intelligent route. To make the site a distinguished platter full of different items. For those who haven't yet started an e-commerce business and are still considering launching, why not accept the Shopify store setup? Will Shopify be an easy venture to explore? What about the themes? Oodles of questions piling up in the mind need answers. Moving on, the content will let you know the justified way to choose the perfect Shopify theme for the site. 

The brand needs and identity are the most valued point 

The Shopify step setup needs a particular theme. Thanks to multiple Shopify theme ideas. Here are a few catches that require your understanding. 

  • Defining brand beauty 

A brand's identity defines its status. Like is it a minimalist brand or a luxurious one? For fashionable brands, simple ideas like keeping more white and less cluttered rings the bell. But on the flip side, if a brand displays handmade items, it needs colourful elements. 

  • Product categorisation is a must

A Shopify store setup with broad product categories needs layered filtering options. Is it the same for smaller stores? No, that isn't the case for smaller e-commerce brands. But creativity has to make the calling clear. Adding fewer products, bigger images, and elaborated narratives makes the product page a brighter addition. 

  • Audience in particular 

Is it all the audience you are trying to trade with? Or is it a few handfuls that need your e-commerce store? Focused branding and research are vital. Segregate your audience as per your selling criteria. If you are more into selling new-age products, quirky Shopify store setup can be effective. The site's perspective changes when it is designed for older persons. Precisely, it's more traditionally equipped with easily navigable features. 

Talking about Features and functionalities of the Shopify store 

Can you add a Shopify theme that's too dull and unattractive? People's eyes always want something that is fascinating, distinguished and compelling. With that particular thing in mind, the Shopify store setup adds stunning Shopify themes(you can see a huge profit in your sales count).

Mobile friendly 

Can you spend a single moment without a mobile in hand? No is the answer. From shopping to paying bills, everything revolves around that single handheld device. Developers are well aware of mobile shopping. Thanks to mobile responsiveness. In Australia, the majority of e-commerce sales are through online platforms. Seamless smart device adoption and responsiveness are the key features needing attention. 

Maximising speed

Is the page's loading speed equally effective in boosting the e-commerce presence? You need minimalist, clutter-free themes for a smart Shopify store set-up. Nip the thought of adding extra features, too heavy codes and design. After all, these will make the site look cumbersome. Shopify developers rely on the page speed tool tester to check the page speed. 

Customised option

If you're pleased with the Shopify theme, the customised option can be a great match. Use different themes, colours, font, layouts and images that are simple to go with( no need to be a pro programmer or don't need programming knowledge). What about the drag-and-drop customised option? Interesting isn't it. Customising the layout, by adding these user-intuitive features can be a superb idea. 

Galleries, product pages 

Is Conversions of the e-commerce site necessary? Does Shopify have anything to do with it? Integrating top-quality images, product pages with multiple design options, zoom-in functionality, and customer reviews make the difference. Creating a bonding and emotional connection with people's thoughts is vital. Storytelling on different products through themes solidifies engagement. Also, enhances the product's value positively. 

Adding Search function criteria 

Does the same sales number keep you nagging? Yes, it does. With the customised theme option, you can reanalyse the Shopify store set up by adding new figures. Breadcrumbs, high-end search filters, and customised navigation make the site flexible. The friendly search bar is what makes the e-commerce site a convenient option. What about adding auto-search suggestions? Groundbreaking idea, no doubt. 

Pocket is calling: money matters 

Having Shopify store set up isn't a big deal as you can add paid or free themes to the shopping cart. Budget is the main criterion that decides your theme version type. 

Free theme version 

Are you planning to start the Shopify store set-up? Thinking of how to continue with cost-cutting? Well, free themes are the best way out for you. Simple, clean themes that quickly attract the eye are something you should look for. But it isn't as top-notch like the paid themes. It's undoubtedly okay for testing purposes and doesn't come with notable features. 

Paid themes 

What about the themes with a price tag? That's again a requirement for the e-commerce site willing to explore cutting-edge features. Shopify's catalogue showcases advanced themes with high-end functionalities. No worries, even if the site fails to cope with the theme- dedicated professional support will be offered. The premium theme is a worthy purchase when you want more authority over the design.

Is there testing a good idea for the e-commerce site 

Often, you might've thought it was necessary to test the theme. Experts say it tells a lot about the functionality and performance of the theme. Given that, came to know about the design layout of the site, product cataloguing and branding preference. Discussing the same in detail 

  • User experience matters

Does the theme come with a smooth navigation feature? ( do you find browsing easy or a great hectic).

  • Appealing visually 

Does the layout, design, and font seem agreeable to your site? 

  • Customised 

Is there any chance you can get a new theme modified as per your requirements?

Is the Shopify theme a valuable purchase?

With time, your business will witness the fruit of accomplishment. As the owner, ensure that your platform has the right theme for the Shopify store setup. I am a bit confused about whether to continue with the present platform. (Thinking of shifting). Magneto 2 Shopify migration sounds like a better deal: the more adaptable the theme, the better the chance of getting popularised.